Your data is only working at 10%.
Every platform claims credit. The numbers never add up. You know something is wrong — because it is.
We don't measure channels. We trace influence.
See the other 90%The industry is calling it a measurement crisis.
75% of marketers say their measurement systems are falling short (IAB 2026). 64% of marketing leaders don't trust their own measurement for decision-making (Forrester). AdWeek called it a "measurement shit show." Ad Age says AI won't fix it if the foundation is broken.
Every platform self-attributes. Google claims the search. Facebook claims the impression. TV claims the airing. Add up the conversions and they exceed your actual sales.
Nobody's lying. Everybody's overcounting. The math was never designed to add up.
We built something that doesn't claim credit. It represents what actually happened.
The Insights & Data Engine
Finally see every signal that influences your business — unified into one picture you can actually act on.
Ingest
See every signal, not just the ones platforms report.
Unify
One picture across every channel. No more conflicting numbers.
Connect
Know what actually started the journey.
Articulate
Your data. Your dashboard. The truth, not a model's guess.
Feed Back
Make your ad platforms smarter with real data.
Optimize
Stop spending where it's not working.
Predict
Plan with confidence, not guesswork.
Not a dashboard. Not a report. The system your platforms have been missing.
See how it works →The Three Pillars of Influence
Three things determine whether your ad actually reached someone — and whether the response was real or coincidence.
Context
Reveals why
The programming. The weather. The creative. The demographics. Two identical stimuli in different contexts produce different results.
Geography
Proves where
If a stimulus didn't reach your market, it can't have influenced anyone there. 254 TV markets. Zip-level precision.
Time
Confirms when
Every event ordered to the microsecond. Broadcast time, UTC, local time — all reconciled.
Context reveals why. Geography proves where. Time confirms when.
By the numbers
Who we serve
For Agencies
Independent data ends the credibility question and reveals stories about influence that no other agency can tell.
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For Advertisers
Every vendor tells a different story. The IDE tells you what actually happened — independent from all of them.
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For Publishers
Independent data proves your inventory's value and turns your broadcast audience into a digital product.
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"After 26 years of watching this industry fight over credit, I built something that just tells the truth."